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Content strategy, rebranding, social media marketing, online advertising
800% referral increase from LinkedIn. Facebook subscribers increased by 273%.Click-through rate improvement from 1.04%- 4.3%
After a thorough analysis of the client and market, we defined two additional goals to facilitate our mission. They included the increase in brand awareness and client trust and retention. Given the fact the company had recently changed its logo, we felt it was a perfect time to compile a reintroduction strategy supported by social media, SEO, and online advertising.
Online AdvertisingWe launched a year-long strategy aimed at increasing engagement rates and improving client loyalty. The strategy included seasonal promotions and special offers for new clients and regular customers.
Social MediaWe selected three channels for rebranding: LinkedIn, Facebook, and YouTube. Preliminary research of the target audience demonstrated that 62% use Facebook while the remaining 38% give preference to LinkedIn, YouTube, or other media. We ran online advertising campaigns to increase audience engagement. All existing brand channels were renamed.
SEOTo transit all value from the company website, we incorporated paid search ads and SEO tools. Additionally, we enhanced the company's SEO strategy to improve ranking and increase traffic.