the basics of UX in digital marketing

it's time to optimize your site for a great experience.

● Visual design● Information architecture● Interaction design● Usability● User interface● Content strategy● Mobile friendly and responsive● Functionality● Typography● Use of search
All of these elements make navigating a site and finding what the user is looking for feel like a seamless and intuitive experience.
With the combination of hard skills such as design and soft skills such as empathy, a great UX designer can create a website that converts and is also pleasing to the eye.
“Simply improving customer journeys has the potential to increase customer satisfaction by 20% but also to