Looking for ways to improve your SEO efforts? In this article we give you five top tips to boost website rankings with SEO.
SEO or Search Engine Optimisation is the method of increasing volume and quality of traffic from organic or non-paid marketing efforts. Here are five ways that can help boost website rankings with SEO.
At a glance:
- Improve Website Rankings: Follow the search engine’s Webmaster Guidelines
- Website Rankings and SEO: Focus on understanding and fulfilling user intent.
- Improve Website Rankings: Offer relevant, high-quality content on your website.
- Use long-tail keywords.
- Improve user experience with your website.
1. Follow the search engine’s Webmaster Guidelines to boost website rankings.
One great way to give your website a boost is to follow the search engine’s Webmaster guidelines. This will help you to avoid issues such as being de-indexed in search engine results. Search engines often penalise businesses if they don't follow these best practice guidelines.
Google Webmaster Guidelines advises to avoid misleading your users and avoid actions intended to improve search engine rankings. Gone are the days where you can hide lots of white text against a white background and achieve great SEO results.
I) Ensure your website is valuable, and engaging - Find a perfect balance of keyword rich pages (a great example of this type of page is an article or a blog post) and pages aimed at conversion (core service pages) for optimum results.
II) You should not use automatically generated content - How dull right. If it walks, talks and acts like a robot - you are never gonna buy into that. Keep your content authentic and don't be scared to be human. By all means get some help from copywriting tools like Copy.ai, but never use them as a total replacement to writing your own content.
III) Don't go for the quick option and buy spammy backlinks to your site. Increase your social media presence across more than 1 platform and link it back to your website. Sign up to key directories such as 118, Yext etc or get the help of someone who specialises in Local Listing Management - this can be a fairly low cost solution to improve your link building.
IV) Ensure content is original. Search engine crawlers can spot if your content is generic and it won't help with your SEO efforts.
V) Avoid showing search engine crawlers different content than visitors. Like we mentioned before avoid hidden text - search engines are wise to the white page, white text trick - links and doorway pages.
2. Website Rankings and SEO: Understand and fulfil user intent.
User intent is the desired outcome of a user when they carry out a search online. Your web content should always look to answer the searchers’ questions. This helps educate the user and build that trust between you and the user, way before that discovery call.
The three common user intent types:
- Informational: Searching for information.
- Navigational: Searching for a specific website.
- Transactional: Searching to buy something.
A simple solution is to Google your desired keyword(s) and evaluate the current SERP landscape, to get an indication of user intent.
The pages used for optimising user intent should have page titles, tags, headers, and descriptions that tell the user what information they’ll find there.
I) Optimise web copy for Informational Intent:
Determine what information users are searching for and try to provide content that answers it clearly. Make it an ordered list, or step-by step guide.
ii) Optimise web copy for Navigational Intent
Ensure each product or service you offer has a designated landing page comprising all the most relevant information. optimise each page using the appropriate brand and product names. Add other applicable terms (e.g., product type or the problem it might solve).
iii) Optimise web copy for Transactional Intent
Ensure that you’re directing users to a page designed for the transactional intent. This page should have:
- A clear call-to-action that’s easy for users to notice and comprehend
- A clear design that helps users find the information they need fast and complete their conversion with ease
3. Boost Website Rankings: Offer users relevant, quality content on your website.
Relevant, quality content will help boost your website ranking using SEO, establishing credibility and trust with your online audience.
Your webpage should contain all the information your audience is looking for.
This can be done through keyword research. Some useful keyword research tools are: Google Keyword Planner and Google Trends.
Write easy to read content- Have short sentences and use simple vocabulary helps readers. Write in an appealing way and use synonyms.
Also, include headings and use paragraphs.
Show users you are trustworthy – Use your own authentic images that you took, plus write in a clear and user-oriented manner. Ensure you add ratings to Google, testimonials and set up HTTPS on your website.
4. Use long-tail keywords.
Long-tail keywords contain more than three words. Searchers using long tail keywords are more specific and intentional, often converting better than shorter keywords.
Ensure the long-tail keyword you use relates to the product, service, or other themes the webpage tackles.
Use long-tail keywords in your title tags and web page body content.
The title tag should be: captivating, has the page’s main keyword, and 50-60 characters in length. Keep a keyword density of 0.5% when using long-tail keywords in your webpage’s main content, to prevent keyword stuffing.
5. Improve user experience with your website.
I) Be mobile-friendly
Google promotes mobile friendly pages over non-mobile friendly pages. To improve your website ranking using SEO, responsive web design is recommended.
Responsive web design fit the screen of whatever type of device your visitors are using.
II) Improve page speed
Page speed is a Google ranking factor, and a slow page speed causes users to leave the website sooner.
Three ways to improve your website ranking using SEO, via page speed tools:
- Google’s PageSpeed Insights tool & best practices documentation
- Google’s Mobile Website Speed & Performance Tester
Make sure that you compress your images and choose the most appropriate image format (GIF, JPEG or PNG) and submit an image sitemap. Add a SRCSET attribute to the <img> tag, to provide different image sizes for different device sizes.
Five top tips to boost website rankings with SEO include:
- Be aware of Webmaster Guidelines
- User intent fulfilment is key
- Offer relevant, quality content
- Use long-tail keywords
- Continuously improve user experience through device - ready and page speed improvement practices.
Contact the team here at Tartan Digital Marketing if you have any questions.