Be a brand superhero - branding tips for small businesses under £1,000

Be a brand superhero - branding tips for small businesses under £1,000

Worried you don't stand out from the crowd? Want to be a brand superhero? Are you a small business looking for brand tips for under £1,000

Ready to become a brand superhero? That's right, today we're going to talk about how you can take your brand to the next level and make it as memorable as the Caped Crusader himself.

First things first, you need to define your brand. What does your brand stand for? What values does it embody? Who is your target audience? Once you've answered these questions, you can start giving life to your brand. Make your brand personality as memorable as Batman, and your messaging as recognisable as the Bat-Signal. You want your customers to know exactly who you are and what you stand for. For those bootstrapping their business, there are some great FREE resources out there but of course you can always opt for help if budget allows. 

Now, let's talk about your website - this your Bat-Cave - and it needs to be just as impressive. Don't worry if you are a small business without a web development budget or you're scared of WordPress, there are some really great website builders on the market these days. This site was built with a great little platform called Weblium. It has even got Chat GPT integrated from within its platform to help with copywriting. There are some beautifully designs that are 100% device responsive and it is super easy to use. 

Low budget tip for you- Opt to do it yourself from £200 - £500 utilising a new web builder. 

Pro tip - For those small businesses with budget to spare, you could enlist a pro to help with your web design and SEO. There are pros and cons to both options, so weigh them up carefully. But don't forget, your website is where you'll be showcasing your brand, so make sure it's up to the task.

Next up, social media. This is where Robin comes in, with help you can stand out from the crowd. But don't boil the ocean too quickly. Start with a few platforms and build out from there.

Low-budget tip for you – use Buffer or a scheduling tool to manage your social media presence.

Pro tip - But if you really want to take your social media game to the next level, consider outsourcing. 

Lastly, let's not forget about your visual identity. This is your superhero suit.

Ask yourself this, is your current brand more Clark Kent than Superman? If the answer to this question was yes, then it's time to rebrand. You want your visual identity to be just as recognisable as your messaging. Think about Nike's "swoosh" or Apple's iconic logo. That's the level of recognition you should be aiming for.

Now, I know what you're thinking – all of this sounds great, but where do I start? 

If you are bootstrapping your business or have a modest budget, choosing to use Canva for design or a Wix or Weblium website builder can really help you get started quickly with limited skills knowledge or experience in branding, but we are going to level with you, branding and design aren't easy. Not everyone gets it. That's where Tartan Digital comes in.

Tartan Digital Marketing offers a rebrand for a grand service that will take your brand from zero to superhero in no time. So, what are you waiting for? Get in touch and start your brand's journey to becoming a true superhero.

Round up  - Being a brand superhero isn't easy, but it's worth it. Define your brand, give life to it, and make sure your website, social media, and visual identity are all up to the task. And if you need a little help along the way, don't be afraid to enlist the help of a professional. So, go forth and be a brand superhero – your customers will thank you for it!